All-new Anmum ESSENTIAL GOLD -Supports all rounded developmental for Children

Saturday, July 25, 2020 1 Comments A+ a-

Every mother wants the best for her child. Today’s young children aged one to six years belongs to what is known as the ‘generation Alpha’ or the group who are born into a fast-paced digital world and whose overall development is more important than ever.  

That’s why new Anmum ESSENTIAL GOLD is scientifically formulated with key nutrients to support the all rounded growth and development of children aged one to six. Anmum ESSENTIAL GOLD is formulated with 33% more DHA*, MFGM+ GA, prebiotics and 15 key nutrients. Good nutrition and stimulation are important to support the eight important areas of a child’s development.
The 8 important areas of development include physical growth; good gut environment to absorb nutrients needed to support physical growth; good body resistance to help the child stay protected; cognitive development including learning ability; eye development, which supports both the ability to focus and learn and social and emotional development.

A recent Anmum Essential online survey showed nine out of ten mums agreed there are many areas of their children’s growth and development they need to support. The survey polled 304 Malaysian mothers with children aged one to six years. However, some of those parents also admitted that they don’t place equal importance on every aspect of their child’s development. For example, the importance of healthy eye development and social and emotional development can be overlooked. Dr. Rajini Sarvananthan, Consultant General and Developmental Paediatrician says parents need to understand that children’s social and emotional development influences all other areas of development.

“Social and emotional development allows children to understand who they are, what they are feeling and what to expect when interacting with others. It will go on to help them form and sustain positive relationships; experience, manage and express emotions; as well as explore and engage with their environment.”

Children’s relationships affect their development. This is because relationships create important experiences that teach her what’s around her and shape the way she sees the world. A child’s most important relationship is with her parents. Relationships with other family members, carers, including educators, and other children, are also very important. A child forms her world through these important relationships.

Wendy Goh, Scientific and Nutrition Manager of Fonterra Brands Malaysia Sdn Bhd says that’s where Anmum Essential Gold can help.

“Anmum Essential Gold is fortified to support the overall growth and development of Generation Alpha. Children need energy for their daily activities and interactions as part of social development. MFGM, or milk fat globule membrane, is key – scientific study has shown the improvement of emotional and behavioral regulation in children supplemented with MFGM1.”

Along with these social and emotional benefits, Anmum Essential Gold contains nutrients including Vitamin A to support the eye function. In the Anmum Essential survey, seven out of ten mums admitted they did not bring their children for vision examinations despite agreeing eye development is important.

“Vision problems, if left unchecked, can cause difficulties in fine motor coordination, dexterity and manipulation; depth perception, which impact ability to move on uneven surfaces, stairs and climbing heights; and developing literacy and numeracy skills that can result in attention problems and learning disabilities,” says Dr. Rajini.

She also noted that being born into a digitised world, Generation Alpha are often exposed to on-screen activities through smart devices, and this increased screen time may be detrimental to children’s vision.

Other than physical, social and emotional development, a child also needs balanced nutrition to build a strong mind and body in order to excel later in life.

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina agrees that a child’s holistic development cannot take a backseat as parents focus on brain growth and learning development.

“In this aspect, his gut health is important as the gut is the gateway to good nutrient absorption as well as bacteria or virus that cause illness,” she says.

The gut is home to 70% of the body’s immune system. If your child’s gut is not a strong barrier, they will be more likely to pick up nasty bugs which can lead to illness. By supporting the growth of good bacteria in your child’s gut, you can help build their immunity and keep them feeling energetic and not miss out on classes and socialising with peers!” adds Dr. Yong Junina.

Wendy Goh explains, “a good intestinal environment is essential for effective nutrient absorption. This is where, prebiotics in new Anmum ESSENTIAL GOLD come in, helping to promote the growth of good bacteria and good gut environment”.

Your child’s holistic development starts with good nutrition! New Anmum ESSENTIAL GOLD Step 3 is suitable for children aged 1 to 6 years old. It is now retailing at major supermarkets nationwide and e-commerce platforms, with the recommended retail pricing of RM44.90 for 550g and RM86.90 for 1.1kg.

For more information, check out Anmum Essential Facebook at or website at


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