All-new Anmum ESSENTIAL GOLD -Supports all rounded developmental for Children
Every mother wants the best for her
child. Today’s young children aged one to six years belongs to what is known as
the ‘generation Alpha’ or the group who are born into a fast-paced digital
world and whose overall development is more important than ever.
That’s why new Anmum ESSENTIAL
GOLD is scientifically formulated with key nutrients to support the all rounded
growth and development of children aged one to six. Anmum ESSENTIAL GOLD is
formulated with 33% more DHA*, MFGM+ GA, prebiotics and 15 key nutrients. Good
nutrition and stimulation are important to support the eight important
areas of a child’s development.
The 8 important areas of
development include physical growth; good gut environment to
absorb nutrients needed to support physical growth; good body resistance to
help the child stay protected; cognitive development including learning
ability; eye development, which supports both the ability to focus
and learn and social
and emotional development.
A recent Anmum Essential online survey showed
nine out of
ten mums agreed there are many areas of their children’s growth and development
they need to support. The survey polled 304 Malaysian mothers with children
aged one to six years. However, some of those parents also admitted that they don’t place equal importance on every aspect of their child’s development.
For example, the importance of healthy eye development and social and emotional
development can be overlooked. Dr. Rajini Sarvananthan, Consultant General
and Developmental Paediatrician says parents need to understand that
children’s social and emotional development influences all other areas of
development.
“Social
and emotional development allows children to understand who they are, what they
are feeling and what to expect when interacting with others. It will go on to
help them form and sustain positive relationships; experience, manage and
express emotions; as well as explore and engage with their environment.”
Children’s
relationships affect their development. This is because relationships
create important experiences that teach her what’s around her
and shape the way she sees the world. A child’s most important relationship is with her parents. Relationships
with other family members, carers, including educators, and other children, are
also very important. A child forms her world through these important
relationships.
Wendy Goh, Scientific and
Nutrition Manager of Fonterra Brands Malaysia Sdn Bhd says that’s where Anmum Essential Gold can help.
“Anmum Essential Gold is fortified
to support the overall growth and development of Generation Alpha. Children
need energy for their daily activities and interactions as part of social
development. MFGM, or milk fat globule membrane, is key – scientific study has
shown the improvement of emotional and behavioral regulation in children
supplemented with MFGM1.”
Along with
these social and emotional benefits, Anmum Essential Gold contains nutrients
including Vitamin A to support the eye function. In the Anmum Essential survey,
seven out of ten mums admitted they
did not bring their children for vision examinations despite agreeing eye
development is important.
“Vision problems, if left
unchecked, can cause difficulties in fine motor coordination, dexterity and
manipulation; depth perception, which impact ability to move on uneven
surfaces, stairs and climbing heights; and developing literacy and numeracy
skills that can result in attention problems and learning disabilities,” says
Dr. Rajini.
She also noted that being born into
a digitised world, Generation Alpha are often exposed to on-screen activities
through smart devices, and this increased screen time may be detrimental to
children’s vision.
Other than
physical, social and emotional development, a child also needs balanced
nutrition to build a strong mind and body in order to excel later in life.
Dr. Yong
Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar
Kanak-Kanak Junina agrees that a child’s holistic development cannot take a backseat as parents
focus on brain growth and learning development.
“In this
aspect, his gut health is important as the gut is the gateway to good nutrient
absorption as well as bacteria or virus that cause illness,” she says.
“The gut is home to 70% of the body’s immune system. If
your child’s gut is not a strong barrier, they will be more likely to pick up
nasty bugs which can lead to illness. By supporting the growth of good bacteria
in your child’s gut, you can help build their immunity and keep them feeling
energetic and not miss out on classes and socialising with peers!” adds Dr.
Yong Junina.
Wendy Goh explains, “a good intestinal environment is
essential for effective nutrient absorption. This is where, prebiotics in new Anmum
ESSENTIAL GOLD come in, helping to promote the growth of good bacteria and good
gut environment”.
Your
child’s holistic development starts with good nutrition! New Anmum ESSENTIAL
GOLD Step 3 is suitable for children aged 1 to 6 years old. It is now retailing
at major supermarkets nationwide and e-commerce platforms, with the recommended
retail pricing of RM44.90 for 550g and RM86.90 for 1.1kg.
For more information, check out Anmum
Essential Facebook at https://www.facebook.com/AnmumEssentialMY/ or website at https://www.anmum.com/my/.
1 comments:
Write commentsnice one ndis support coordination
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