Introducing the New JOHNSON’S®

Monday, May 20, 2019 1 Comments A+ a-





A reinvention of what’s best for your baby with the gentlest range of baby care products ever


Malaysian Moms’ No. 1 Choice1, JOHNSON’S® pushed the envelope of gentleness for baby by introducing the New JOHNSON’S® -- a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes2, and designed to be irritation free for baby and toddlers’ delicate and developing skin.

Speaking at the new product range launch today, Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia, said the New JOHNSON’S® is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S® baby care range from the user or parent’s perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

“To create the New JOHNSON’S® range of products, we put parents at the center -- listening to more than 26,000 parents from around the world -- and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S® gentlest range of baby care products ever, raising the bar of our Best for Baby™ standard from the formulation to packaging design,” he said. 

Marking its biggest re-launch to-date, the New JOHNSON’S® sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

"Safety is and will always be our number 1 priority, with every JOHNSON'S® product designed to meet or exceed the top internationally recognized regulatory standards,” added Prashant. 


What has changed in the New JOHNSON’S®?

Purposeful ingredient choice: JOHNSON’S® carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50%, with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes2 – less than 2% of cosmetic ingredients globally meets these standards of gentleness. 

Fragrances designed with mom and baby in mind: Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S® has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards. 




Parent-friendly packaging: The new JOHNSON’S® bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby. 

Products specially designed for every age and stage in a baby’s life: JOHNSON’S® products don’t just simply cleanse and moisturize—each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features four ‘Ages & Stages’ to help parents easily navigate between the products within the ranges. The New JOHNSON’S® baby care range is suitable for minutes old newborn babies to 6-year old kids.


Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Paediatrician and Secretary General of the Asia Pacific Pediatric Association lends his presence at the New JOHNSON’S® launch to answer some frequently asked questions from moms. Datuk Dr. Zulkifli explained that infants’ skin is under-developed and is therefore delicate and requires gentle cleansing and care. “A newborn’s epidermis or the outermost layer of skin is 30% thinner than adults’,” he said.

“Baby’s thinner skin means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin,” he continued. 

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.


Why you should CHOOSE gentle™

“At JOHNSON’S®, we’ve always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little ones,” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S® CHOOSE gentle™ campaign, several celebrity mothers attended the New JOHNSON’S® launch to show their support. Actress and model Amyra Rosli, who became a mother in 2017, is an advocate of gentle baby care products for her 1 year 7 months old son Aqeef Anaqi Bin Amar. Her ‘gentle’ choice for Aqeef is JOHNSON’S® Milk + Rice Bath and Lotion. “As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily,” said the bright-eye mom.


Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle™. She has a 4-year-old son Seng Jo and has just delivered her daughter Seng Sum 6 months ago. The mother of two recommends JOHNSON’S® CottonTouch™ Wash and Lotion for newborns and infants below 12 months. “I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell… it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S® gentlest baby care for newborns!” exclaimed Mei Yan.

The New JOHNSON’S® range of baby care products will be available at major retail outlets nationwide starting June 2019. For more information about the New JOHNSON’S®, visit www.johnsonsbaby.com.my or follow us on JOHNSON’S® Malaysia Facebook page at www.facebook.com/JohnsonsbabyMY. 


Footnote:
1 Based on Kantar Worldpanel Report on the Baby Toiletries Category in Peninsular Malaysia for the 52 weeks up to 22nd April 2018, provided as a part of the Kantar Baby Panel Service.
2 Parabens, phthalates and sulfates are not added to all the New JOHNSON’S® range of products. Dyes are not used in all products except for JOHNSON’S® Active Kids™ Clean & Fresh Bath. 



About JOHNSON’S®
JOHNSON’S® is a trusted name in baby care for mothers with its Clinically Proven Mild products and is recommended by doctors for over 120 years. This heritage of trust is built upon a deep understanding of what it takes to keep the baby’s delicate skin healthy, making JOHNSON’S® Baby one of the most beloved brands amongst mothers globally. Going beyond safe, mild and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses. 

Nothing is more important to JOHNSON’S® than ensuring a stimulating start and a vibrant future for babies around the world and empowering families and health care professionals. Because JOHNSON’S® knows, when it comes to bringing up baby, more is more. As an expert on baby care, JOHNSON’S® has been advancing baby science and setting the standards in baby care. JOHNSON’S® offers baby and adult products in over 175 countries, the brand has touched almost 8 billion babies across the globe. 

My Girls Roblox Birthday Party!! @ McDonald's Danau Kota Setapak

Saturday, May 18, 2019 1 Comments A+ a-



Every kids love birthday Party! Mummy loves parties too!
I have been planning for few months ahead to make this party happen and to fulfill my girl’s dream of having a theme party for both of them. Venue is the most important. Since McDonald’s is just opened recently at Danau Kota, Setapak, I decided to choose this place for our girls birthday parties. There are ample of free parking lot. The environment is pleasant, comfortable and suitable for birthday event. The party area can accommodate up to 30 pax and attached with a small playarea for kids. 

There are 4 choices of party packages. We choose to purchase Package C + Party pack. It is quite flexible to place a booking as long as you make a visit there, Set the date and time, pay the deposit (or purchase party pack -minimum of 10 party packs), provide them the food you want to order 1 day before and that’s it! Standard McDonald’s birthday deco will be provided and they will managed all the food to be served on that day. 1 ½ hour event plus 2 games organize by the McDonald’s party team.

I try my best to set a Roblox Theme party with simple deco and make it more lively. I am not a creative person. I browse Google looking for Roblox interesting images, colourful image, and free printing from Pinterest. Read few articles on how theme party need to be done and get some idea from FB posting as well. Not much of Roblox party deco can be found in party shops or website. So, I just stick to those free printable sheet and combination of Mcdo’s own party deco to make it a memorable event for my little girls.

She got her 'R' ballon for the day. Roblox big fans




McDonald's Party Pack selection



Next, I need to think of the goodies bag content. As usual, I will visit Joe Meng Food Trading @ Melawati Mall to get whole bunch of snacks and sweet treats at a reasonable price. They have plenty of party supplies, deco, food and toys. Too much of choice and temptation once you step inside! Kids get to choose their own goodie bag content and they are feeling excited to pack the party pack.

I am pretty excited too to prepare the goodie bag together with my kids. I also prepared a gift for all mothers since the party day is same weekend with Mother’s Day celebration. Glad to know all my family members and relative able to join our birthday party together. Lots of laughter and fun moments with them. I am grateful for their birthday gifts too.


Kid's meal set and party hat


Selection of McChicken Burger set and Fillet O- Fish set. I also ordered a 9 pieces of fried chicken.
Picture moment with the friendly and helpful party team from McDo's.
Kids have fun with passing ball games and cup stacking games. Winners will received special gift too.
Thanks all for making this day a special and memorable moment for us.  Looking forward for another party event for my kiddos. Yeah!!

Website : https://www.mcdonalds.com.my/en/family/birthday?gclid=Cj0KCQjwpPHoBRC3ARIsALfx-_IJkHG-baLSAqC75PgCqasBErPvqhKEp9lOl9H34enVyYpEGkWsb70aAqRNEALw_wcB

SuperPark Malaysia's SUPER RACE Launch

Thursday, May 02, 2019 0 Comments A+ a-

Get pumped up Malaysians! SuperPark Malaysia, the all-in-one indoor activity park in the heart of the city, today launched the SuperPark SUPER RACE, a series of competitive activities designed to inspire an active lifestyle with the perfect blend of fun, fitness and friendship. The contest was kicked-off by well-known Malaysian personalities namely singer-songwriter and fitness enthusiast Talitha Tan, as well as lifestyle content creators Akiyo Chai (BaBy Akiyo) and Mia Chai.



Promising a thrilling and joyful experience for participants, the SUPER RACE  combines five diverse activities involving adventure sports, interactive games and fun challenges. Not only is there a main prize up for grabs, there are daily and weekly prizes to be won too. The contest runs from Friday, 3 May 2019 till Sunday, 16 June 2019, perfect for fun and active bonding time with family and friends during the school holidays and the Hari Raya break.
 
Tun Maliza Tun Majid, Park Manager of SuperPark Malaysia officially introduced the SUPER RACE challenge which will run from 3 May to 16 June 2019.
“We at SuperPark Malaysia are committed to inspire Malaysians to discover the wonderful joy of movement and play. The SUPER RACE  is specially crafted for this purpose to encourage everyone regardless of age or fitness level to have a tonne of fun, even while they’re breaking a sweat. More than that, they can share their journey towards better health with friends and family and also spend quality time playing together,” said Andes S.H Wong, Senior Marketing Manager, SuperPark Malaysia. 

Fun, fitness and friendship are the ultimate recipe for a healthy lifestyle. Today’s younger generations, especially Gen Z and Millennials prefer the more social aspect of exercising . Often faced with the tough choice of staying active or socialising in their personal time, they are on the constant lookout for unique fitness experiences that allow them to do both. They seek active and wellness offerings that are exciting, socially driven and protected from any unpredictable weather conditions.

Built in the heart of the city, SuperPark Malaysia is set to fulfil this demand, providing adventure seekers with numerous creative ways to move. The indoor activity park features 3 main areas with over 26 fun and exciting activities suitable for all ages and fitness levels under one roof. Its strategic location at Avenue K Shopping Mall ensures easy accessibility via public and private transport, as well as offer a complete family outing experience with other retailers within the mall offering top-notch dining and trendsetting retail outlets.
It also caters to groups for various events and purposes – from parties to corporate team buildings. With action-packed programmes tailored to suit each customer’s needs, having fun and playing together helps visitors strengthen personal and professional relationships.
 
(Left to Right) Lifestyle influencers Mia Chai, Akiyo Chai (BaBy Akiyo) and Talitha Tan channeled their competitive side as they led their teams to victory.
Participants test their agility and skills against the Augmented Climbing Wall as they race to score as many points as they can by tapping the virtual bats
Join in the SUPER RACE !


Individuals who are interested to participate in the SUPER RACE  can indicate their interest upon registration at the indoor activity park. Once registered, all they have to do is beat the total top score across 5 activities and stand a chance to take home the Grand Prize worth over RM1,000 which includes SuperPark merchandise such as an exclusive SuperPark branded scooter and SuperDay Full-Day tickets for a fun-filled time with friends or family.
Participants who are the top scorer of the week and top scorer of the day will also get a chance to win weekly and daily prizes! Winners will be rewarded with two (2) regular day Full Day tickets worth RM50 each and a special edition SuperPark Branded football respectively. 


For more details on SuperPark Malaysia’s SUPER RACE, please visit SuperPark Malaysia website at - http://www.superpark.com.my/super-race/