FABER-CASTELL’S SMOOTHEST GEL PEN – FAST GEL Z TAKES WRITING EXPERIENCE TO NEW PEAKS
Faber-Castell Malaysia has launched the Fast Gel Z, a new retractable gel pen that offers an unbeatable smooth writing experience, making it the smoothest gel pen in the market.
In engineering the Fast Gel Z, Faber-Castell developed a new and innovative multi-channelled tip that is paired with ultra-low viscosity[1] ink that results in an unrivalled smooth writing performance. This innovative combination results in The Fast Gel Z Pen delivering the smoothest writing performance out of any other pen in the market.
With the new tip technology, there is less friction between the pen and the paper, resulting in a smooth laydown. In laboratory friction tests conducted with other competitor gel pens in the market, the Fast Gel Z pen achieves the lowest friction.
“Faber-Castell
always strives to produce innovative products that cater to the demands and
needs of consumers. Some of the concerns we noted among consumers when using a
gel pen is its inability to glide smoothly coupled with constant ink smudges and
slippery especially during a long writing duration, which do not give consumers
a good writing experience. This has prompted us to innovate the Fast Gel Z pen
that can take users’ writing experience to new peaks,” said Mr Andrew Woon,
Managing Director of Faber-Castell Malaysia.
Andrew said the gel pen is an important business segment for Faber-Castell Malaysia. According to a study by Kantar, the world’s leading data, insights and consulting company, the market size of gel pens in 2019 stands at RM43 million in Malaysia.
Persistence Market Research’s published report in 2020 state that the global writing instruments market is expected to expand 1.5 times by 2030. Students represent the biggest opportunity in terms of end users in the writing instruments market and is on track to expand at a CAGR of around 5 percent through 2030. Among the stationery product types, the pen segment account for a significant share of approximately 60 percent in the global writing instruments market.
The new Fast Gel Z
pen includes the following features:
·
Ultimate smoothness
in writing performance
·
Fast-dry ink with
no smudges
·
Intense, vibrant
inks
·
Extra-soft grip for
superior comfort when writing
· Refillable
Discover the ultimate smoothness of the Fast Gel Z today! This gel pen comes in two variants - 0.5mm and 0.7mm, both of which are available in black, blue and red ink.
Each Fast Gel Z Pen
retails at RM5 a pen while its refill retails at RM3.50. They are now available
at major stationery stores and hypermarkets nationwide as well as
Faber-Castell’s eShop at https://shop.faber-castell.com.my/.