CELEBRATE THE LEGENDARY RETURN OF GRILLED BUTTER CHICKEN BY THE CHICKEN RICE SHOP!
The Chicken Rice Shop re-introduces its popular menu
with an
improvised recipe of Grilled Butter Chicken
Anime characters have long
created history not only in Japan but are now a culture widely adapted around
the world! Driving on the Henshin (transformation) trend, The Chicken Rice Shop (TCRS) is
eager to spice up Malaysians’ favourite meal by bringing a popular favourite
back to the menu, the Grilled Butter Chicken with a new and improved katsu
breading. Introduced for more than 15 years to Malaysians all over, the latest
bold flavours of the Grilled Butter Chicken will return to stores nationwide
from 7 November 2022 until 8 January 2023.
Levelling up the crunch,
flavours, and satisfaction, Grilled Butter Chicken Katsu Henshin comes in three
different sets of meals for everyone to enjoy. Packed with rich and savoury
flavour in every layer, the all-new Grilled Butter Chicken Katsu Henshin
features juicy chicken coated with katsu breading while also incorporating its
signature golden buttery sauce, garnished with curry leaves and red chillies to
add a hint of spice that will leave customers longing for more.
Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that Japanese culture has always been one of the cultures
wholeheartedly accepted by Malaysians throughout the years; from captivating
anime drawings to mouth-watering food, there is plenty to offer and TCRS took
this opportunity to develop and innovate a delectable dish with its own touch
for its loyal customers.
“Over the years, TCRS has
introduced multiple dishes inspired by different cultures to cater to the
various needs of our customers. As we see the love for Japanese food
continuously increasing among Malaysians, we thought to add this element into
our recipes, and what better way to do so than adding the Japanese flavours
into our highly sought-after menu, the Grilled Butter Chicken,” said Wong.
Joining in the excitement
of this new menu, TCRS was also greeted by local cosplayers at their IOI City
Mall outlet, where these passionate cosplayers also surprised customers who
were dining by serving them Grilled Butter Chicken Katsu Henshin to celebrate
the launch together and share their love for one of Malaysia’s comfort foods.
"While many people
choose to display their love or appreciation through presents and / or other
gestures, at TCRS, we express our affection and gratitude through food. Food
has always been the heart of all cultures, there is no doubt that food is the
key tool for fostering relationships and building connections,” Wong added.
Staying true to its
tagline ‘Chicken Rice… and More,’ TCRS constantly strives to provide its
customers with the best service, and this includes providing them with an
exceptional dining experience in the hopes to end the year on a positive note
and usher in new beginnings in 2023 through the goodness of its buttery and
creamy chicken.
Apart from treating its
customers to a fulfilling meal with their family and friends, TCRS will also be
running an exciting #GBCKatsuHenshin Challenge on its social media platforms
where fans can stand a chance to win TCRS vouchers for you to dine in at the
nearest outlet and savour their Grilled Butter Chicken Katsu Henshin!
For more
information on the latest Grilled Butter Chicken Katsu Henshin and the
#GBCKatsuHenshin Challenge, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/
