Christmas cheer with RM25 off discounts and up to 99% off with ShopeeFood

Every year, we look forward to celebrating the year-end festivities with family and friends. Christmas is a time of joy and happiness and family gatherings, but it is also a time of cleaning, baking, and decorating the Christmas tree, leaving you little time to prepare lunch or dinner.  

Here are the top three reasons why you should sit back, relax, and take advantage of ShopeeFood amazing deals this Christmas.  

Value for Money

“I went to a new restaurant recently. It was a little far from my place, but I loved the food. Luckily, I found it on ShopeeFood! Imagine my excitement when I could order in my favourite food from that restaurant. And the best part is that they offer great discounts. It is truly value for money and my Christmas just got better.”

Variety of Food  

Christmas is my favourite time of the year. With so much to do, from all the cleaning, shopping, and decorating the Christmas tree, and so little time, I turn to ShopeeFood. You can order just about any type of food on the app. The choices are endless, and I can focus on getting ready for Christmas while my favourite foods are delivered right to my doorstep!”

Donovan David, Selangor

Convenient and Hassle Free

When it comes to the festive season, especially Christmas, everyone is busy cooking for Christmas day. With technology being at our fingertips, I have opted to just order in. I can spend quality time with my family and friends and at the same time order great food from ShopeeFood. The safety and convenience of ShopeePay make my life so much easier”.  

Melanie Siew Li Shean, Selangor.

CELEBRATE THE LEGENDARY RETURN OF GRILLED BUTTER CHICKEN BY THE CHICKEN RICE SHOP!

The Chicken Rice Shop re-introduces its popular menu with an

improvised recipe of Grilled Butter Chicken

Anime characters have long created history not only in Japan but are now a culture widely adapted around the world! Driving on the Henshin (transformation) trend, The Chicken Rice Shop (TCRS) is eager to spice up Malaysians’ favourite meal by bringing a popular favourite back to the menu, the Grilled Butter Chicken with a new and improved katsu breading. Introduced for more than 15 years to Malaysians all over, the latest bold flavours of the Grilled Butter Chicken will return to stores nationwide from 7 November 2022 until 8 January 2023.

Levelling up the crunch, flavours, and satisfaction, Grilled Butter Chicken Katsu Henshin comes in three different sets of meals for everyone to enjoy. Packed with rich and savoury flavour in every layer, the all-new Grilled Butter Chicken Katsu Henshin features juicy chicken coated with katsu breading while also incorporating its signature golden buttery sauce, garnished with curry leaves and red chillies to add a hint of spice that will leave customers longing for more.

Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that Japanese culture has always been one of the cultures wholeheartedly accepted by Malaysians throughout the years; from captivating anime drawings to mouth-watering food, there is plenty to offer and TCRS took this opportunity to develop and innovate a delectable dish with its own touch for its loyal customers.

“Over the years, TCRS has introduced multiple dishes inspired by different cultures to cater to the various needs of our customers. As we see the love for Japanese food continuously increasing among Malaysians, we thought to add this element into our recipes, and what better way to do so than adding the Japanese flavours into our highly sought-after menu, the Grilled Butter Chicken,” said Wong.

Joining in the excitement of this new menu, TCRS was also greeted by local cosplayers at their IOI City Mall outlet, where these passionate cosplayers also surprised customers who were dining by serving them Grilled Butter Chicken Katsu Henshin to celebrate the launch together and share their love for one of Malaysia’s comfort foods.

"While many people choose to display their love or appreciation through presents and / or other gestures, at TCRS, we express our affection and gratitude through food. Food has always been the heart of all cultures, there is no doubt that food is the key tool for fostering relationships and building connections,” Wong added.

Staying true to its tagline ‘Chicken Rice… and More,’ TCRS constantly strives to provide its customers with the best service, and this includes providing them with an exceptional dining experience in the hopes to end the year on a positive note and usher in new beginnings in 2023 through the goodness of its buttery and creamy chicken.

Apart from treating its customers to a fulfilling meal with their family and friends, TCRS will also be running an exciting #GBCKatsuHenshin Challenge on its social media platforms where fans can stand a chance to win TCRS vouchers for you to dine in at the nearest outlet and savour their Grilled Butter Chicken Katsu Henshin!

For more information on the latest Grilled Butter Chicken Katsu Henshin and the #GBCKatsuHenshin Challenge, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/ 

Shopee concluded the 12.12 Birthday Sale

Shopee wrapped up the year-end shopping season with new local sellers achieving 12 times uplift in sales during the 12.12 Birthday Sale peak day as compared to an average day. Shoppers managed to save more through the best deals with brands and sellers, with over 23 million vouchers claimed on 12 December. 

Health & Beauty, Home & Living, and Mobile & Accessories emerged as the top categories sold on 12 December. Among them, the top keywords searched are dress, kasut perempuan, blouse, baju kurung and powerbank, as Malaysians prepared to welcome 2023. 

During the first two hours of 12 December, Shopee observed 8 times uplift in orders compared to an average day. Various cities across Malaysia outside the Klang Valley region emerged as top cities throughout the 12.12 Birthday Sale campaign period, with Johor Bahru, Kinta, Timur Laut, and Kuantan recording the highest number of orders.

Meanwhile, top 100 local sellers also achieved 8 times uplift in sales on the 12 December in comparison to average days. Top-performing local sellers include Dr Macio, Momo House, Hollywood MotorSport, cost2u and Tot.Retail & Wholesale. 

On top of that, buyers also engage with their favourite local influencers who shared product reviews, tutorials and more during the campaign period with over 425K engagements recorded across social media.

Local delicacies dominated food orders for the 12.12 Sale with Satay Ayam and Roti Canai emerging as clear favourites for ShopeeFood users across Northern, Central and Southern regions. ShopeeFood also recorded an uplift in vouchers sold, driven by users supporting local brands. This included merchant heroes such as Tealive, ZUS Coffee, Ayam Gepuk Pak Gembus, Tiga Budak Gemok, Gigi Coffee, Thong Kee Cafe, Pop Meals, Sakura Donburi, Restoran Meng Kee, Universal Sambal and Planet Nasi Kukus. For mainstream brands, McDonalds and KFC continue to be favourites. 

LOCAL MERCHANTS LEAD THE WAY FOR OTHER ENTREPRENEURS TO SUCCEED

ShopeeFood enterprise businesses share their inspirational stories of resilience and growth.

Growing a business in the food and beverage (F&B) industry is not an easy feat, especially during the COVID-19 pandemic. Businesses which sustained growth are truly inspirational, especially homegrown brands that have built their business from ground zero and sometimes with limited resources compared to the bigger players.

It takes an immense amount of foresight and agility in adopting business models to suit current customer trends. The opportunities to do even better are aplenty, with many local merchant heroes opening new branches to meet popular demand for their food.

ShopeeFood is proud to partner with many of these local food enterprise heroes who have chosen the mobile app as their preferred digital solution and delivery provider. Many local merchants have successfully adopted digitalisation to expand their market. This is not a surprise as at least 90% of more than 800,000 local MSMEs (micro, small and medium enterprises) are estimated to continue adopting digital solutions for their businesses by 20251.

“We are honoured that ShopeeFood has contributed to the success of our local merchants through our digital solutions. Being on our platform has opened up many potentials for our local merchants as they explore the advantages of incorporating digital solutions in their business models,” said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.

“We are certainly proud of them and their successes. They are an inspiration not only to us but to other new entrepreneurs as well. We will continue to provide the support required to help uplift our local merchants, such as our upcoming year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new customers as well as offer their loyal customers even more value and rewards via the promotions we have lined up,” she added.

ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopee’s platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFood’s regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.

Hometown Favourite

ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receive requests from customers to open new outlets in other parts of the country.

“Fans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,” said Janice Yeo, Founder of Borenos Fried Chicken.

The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. “As a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,” explained Yeo.

Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. “As both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,” she said.

Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.

Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun. 

Store link: Borenos Fried Chicken

Building Business Confidence

Dubbing itself as Malaysia’s #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first opened store in Kuala Lumpur towards the end of 2019. Today, it continues to brew success delivering over 8.8 million cups of coffee to date - staying true to its vision to evolve the concept of coffee consumption to make speciality coffee affordable for everyone, every day.

“Our journey has been positive with so many Malaysians loving our brand and products. Customers have been sending in requests for us to open up in their neighbourhoods. We also ensure that the local community benefits from our expansion through job opportunities,” said Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee.

Since being on ShopeeFood three years ago, Foong says the coffee chain utilises customer data it receives from the platform to make better business decisions. “We can now predict a spikein sales period to better manage our inventories,” shared Foong

For ZUS Coffee, going digital is not just an advantage for the business but also a way to give back to its customers, which in turn helps build loyalty. “The ease of ShopeePay and ShopeeFood have attracted many customers to utilise the platform, and in turn, we were able to reach out to new customers through it. The platform has also allowed us to better understand our customers’ taste preferences, and this helps us to create more innovative products around our coffee products,'' concluded Foong.

Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula melaka, pandan and coconut cream, and CEO Latte, a stronger pick-me-up with less milk, stronger coffee. Store link: ZUS Coffee

Must for Survival

Not all F&B businesses were negatively impacted during the pandemic; in fact, some were even established at that time and have flourished since. One example is a popular local food enterprise brand: Classic Taiwan Braised Pork Rice and Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with plans to open even more.

“Aside from constantly innovating our menu to attract customers and adopting technology for our daily operations, ShopeeFood has helped us improve our brand visibility,” said Tiang How Soon, the 36-years old founder of the brand.

“We opened our restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns meant that we had to turn to technology to expand our sales avenues and discover more customers. We were also able to come on-board ShopeeFood easily and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our sales have increased, and we often get positive feedback from our customers. More so because most of our customers are e-wallet users that enjoy seamless processes for ordering and enjoying their food,” added Tiang.

For new and modern entrepreneurs that are looking to start their own food business, Tiang offered good advice from his own experience. “Continuous learning is key. There is always a new concept, new taste and new service. There is no time for you to stop and rest,” he concluded.

Order these hot picks from Classic Taiwan on ShopeeFood: The classic comfort food Taiwan Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.  Store link: Classic Taiwan Braised Pork Rice and Dessert

The Sweet Taste Success

It is no secret that Malaysians love bubble tea and dessert-inspired beverages. By just looking at the mushrooming of specialty beverage outlets, it is easy to tell how competitive the sector has become. Bubblebee in this respect is a local food enterprise that has done well.

Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia – and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.

“Bubblebee is recognised throughout Malaysia and we are grateful to our customers and their endless support since the opening of our first outlet. We believe in the idea that you don’t just build a business, but in building people and communities. This is why our motto is to bring smiles to everyone’s day – one person, one cup and one neighbourhood at a time. We are proud to have been able to deliver this and more to our fans,” said Shahmira bin Muhamad (Shuib), one of the three Directors for Bubblebee.

Incorporating technology into the daily business operations has allowed Bubblebee to enhance its efficiency and food quality. This also enhanced customer experiences. Since joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the platform’s seller features to improve its productivity significantly, which has led to an increase in profit margins as well.

Check out these Bubblebee bestsellers on ShopeeFood: Golden Series Ice Cream paired with honeycomb, Honey Ice Cream drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.

Store link: Bubblebee

Make sure to check out December’s 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Here’s what is in store:

ShopeeFood

●            Free Delivery with RM0 min spend

●            Discounts up to 50% OFF on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen -                Vietnam Coffee, Nasi Lemak Saleha and much more

●            Shocking Sale at RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa, BMS Organics, Tiger Sugar,   Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and lots more. Be sure to check details on ShopeeFood app:

               https://shopeemy.onelink.me/356033421/cbsteheh

ShopeePay

●            Get RM10 Cashback AND 500 Shopee Coins when you transfer with DuitNow min. RM50