Toys“R”Us Asia Bolsters it’s Exclusive Portfolio of Toy Ranges
The latest additions ladder up to 40 dynamic
partnerships this year;
toys
that are exclusive to and only available at Toys“R”Us in Asia
Pixie Belles will come in four designs.
Today, Toys“R”Us Asia announces up to 40 exclusive ranges with leading toy manufacturers from around the world, cementing itself as the largest authority and one-stop destination for fun toys and learning experiences in Asia. Brand new to the line-up is the arrival of the very latest worldwide phenomenon, ‘Pixie Belles’ from WowWee, the company responsible for the global best-selling ‘Fingerlings’.
Jo
Hall, Chief Commercial Officer, Toys“R”Us Asia, commented, “Our goal is to
bring fun, learning and memorable moments to kids and families across
Asia. Our team is committed to creating
exclusive partnerships that bring the very best toys to our customers. This
year has been another significant year for us and as we continue to drive our
expansion of over 60 stores, bringing the most exciting selection of fun,
quality and educational toys to more & more families across Asia.”
Pixie Belles to Make
a Statement in Malaysia!
Prepare
to step into a world filled with love, light, and fun movements. Beyond the everyday
toy, Pixie Belles - or ‘Belles’ as they are affectionally known, have been
described as the next generation of interactive toys. Using the very latest in
motion technology, these cute little mythical creatures are sure to become your
child’s best friend. From teaching you how to dance to telling you how they
feel via the changing colour of their horn, Pixie Belles will
help foster creativity by using music and colour as reasons to explore their
world.
The
four Pixie Belles are Esme, Layla, Aurora, and Rosie. They each react to touch,
motion, and sound signals and have six different signature dances, inspiring
movement, laughter, and a whole load of fun for the entire family. To bring
your Belle to life, simply talk aloud or clap your hands and wait for your
Belle to spin on demand. It’s pure magic!
The
Belles come with a detachable magnet so you can attach them to your clothes and
take them anywhere and everywhere you wish. Their funky, interchangeable, colourful
tails can also be used as keychains, scrunchies, or bracelets; this makes them
the ultimate fashion accessory!
Pixie
Belles will be available at Toys“R”Us Malaysia from 23 September 2019 both in-store
and online,
retailing at RM129.99.
A World of Exclusives
With
its selection of exclusive ranges, Toys“R”Us is the authority on Toy,
Education, Baby Products, and Games in Asia. These ranges are carefully curated
to not only cater to the growth and development of kids of all ages and gender,
but also ensure entertainment and fun for families across the region. The
latest in the growing list of Toys“R”Us Asia exclusive brands includes the
“Matchbox” collection of die-cast cars. More real-world than their counterpart
– HOT WHEELS – the Matchbox collection inspires storytelling and ignites kids’
imaginations as they build their own garage of replica cars and trucks. Also
available exclusively are a range of big-box play sets that include the ‘Matchbox
Downtown Demolition Playset’, ‘Matchbox Transporter’, and more! Matchbox toys will
be available exclusively at Toys“R”Us Malaysia from September 7 2019 onwards and
will be retailing from RM15 (Matchbox Power Grab Assis) to RM530 (Matchbox Die
Cast 50 Pack SIOC).
“Matchbox”
Downtown Demolition Playset
 |
|
Toys“R”Us
is also Malaysia’s go-to destination for L.O.L. Surprise. From October 5 2019
onwards, selected items from the “L.O.L. Surprise Jewellery” range will only be
available at Toys“R”Us. This includes the much awaited limited-edition “L.O.L. Surprise
Plush Keychain” and the “L.O.L. Surprise Collectible Watches”. Giving a whole
new meaning to kid’s accessories, these exclusive items are sure to spark a
child’s inner creativity, allowing them to design their own fashion accessories.
Explore the world of L.O.L. Surprise at Toys“R”Us Malaysia.
Limited-edition
“L.O.L. Surprise Plush Keychain”
|
|
Did
someone also hear trucks? You can now find a full range of the iconic bright
yellow ‘Caterpillar’ trucks and construction vehicles exclusively at Toys“R”Us Malaysia
from November 2019 onwards. This range is perfect for the young aspiring
builders of tomorrow, as they construct an entire city within their home. Drive
home your truck from Toys“R”Us.
“Caterpillar”
trucks and construction vehicles
|
|
If
trucks are too rough, then there are furry, adorable animals too. Also
exclusive to Toys“R”Us is the Mechanical Plush range ‘Pitter Patter Pets’ –
perfect for kids aged 3+. The new range includes a Tweeny Weeny Bunny, a
Walking Unicorn and a Walk Along Puppy, each of which have their own unique
movement pattern. These toy pets, available exclusively at Toys”R”Us Malaysia
from November 18 with a starting price of RM80 to RM142, also encourage kids to
interact and communicate with them, further developing the kids’ imagination.
Grab your favourite Pitter Patter Pet.
Pitter
Patter Pets
Additionally,
select battle items from the gaming and pop-culture phenomenon ‘Fortnite’, will
be exclusively available at Toys“R”Us – allowing kids to recreate their favourite
Fortnite scenes with items like the ‘Fortnite Legendary Collector’s Set’, ‘Fortnite
Turbo Builder Set’, and more! These battle items will be hot on the shelves
from November 2 2019 with a retail price range of RM170 to RM430.
“Fortnite
Collector’s Set”
|
|
