Virtual Luncheon of Norwegian Salmon and Fjord Trout by the Norwegian Seafood Council
Safe, sustainable and nutritious Norwegian Salmon and Fjord Trout in a Virtual Seafood Luncheon by the Norwegian Seafood Council
Norwegian salmon and fjord trout have always been a
nutritious, versatile and safe fish to cook and eat at home or in the
restaurants. They are easily available in the markets, supermarkets and at the
grocers even during this pandemic. Consumer trends may have evolved during this
time, but the Norwegian seafood industry has its finger on the pulse on what
consumers want.
The Index looks at how the world’s 60 largest publicly
listed companies producing meat, dairy and seafood perform on various risk
factors relating to sustainability. The risk factors include greenhouse gas
emissions, deforestation, use of antibiotics and labour conditions.
No other animal farming uses less antibiotics than Norwegian aquaculture. In 2019, Norwegian salmon farms have near eliminated the use of antibiotics. “Eating more seafood is a good way to reduce our climate emissions, and Norwegian salmon companies are leading the way in sustainable protein production,” says Renate Larsen, CEO of the Norwegian Seafood Council (NSC).
Keeping safe and eating safe and healthy is the way to
go during this pandemic and beyond. The Norwegian Seafood Council, led by NSC
Regional Director Asbjorn Warvik Rortveit, shows how in the NSC Virtual
Luncheon of Norwegian Salmon and Fjord Trout with the Media on 25 November
2020.
Norwegian Ambassador to Malaysia, Her Excellency Gunn
Jorid Roset will speak at the virtual lunch while Asbjorn Warvik Rortveit will
share an overview of Norwegian seafood performance and Seafood Consumer
Insights with the media.
Here are the tantalizing menu:-
From the Land of the Rising Sun:
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| Seared Sliced Norwegian Fjord Trout with Truffle & Onion. |
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| Assorted Nigiri featuring Norwegian Salmon. |
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| Azuki Crepe with Red Beans , served with Green Tea Sauce |
From the Land of the Midnight Sun:
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| Starter-Cured Beetroot Norwegian salmon with lemon essence and pickled daikon. |
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| Main Course-Seared Fjord Trout served with Norwegian Butter Sauce |
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| Dessert-Norwegian Success Cake with fresh Berries. |
There has been an
increase in seafood consumption, driven by a shift towards a more sustainable
diet. This is according to a
recent study of more than 25,000 consumers across 20 markets performed by
Kantar on behalf of the Norwegian Seafood Council. The study is the largest
seafood consumer study of its kind and offers invaluable insight into seafood
consumer behaviours and preferences over time.
Many markets in this region are reporting increased demand for processed and pre-packed seafoods, as
well as products with longer sell-by dates. The Norwegian seafood industry is
adapting to these shifts in buyer preference and is turning its production to
meet these needs. It continues its efforts to provide safe, sustainable, and
nutritious seafood during this time.
Norwegian Seafood
Council
The Norwegian Seafood Council (NSC) is owned by the
Ministry of Trade, Industry and Fisheries. The Norwegian seafood industry
finances its activities through fees levied on all exports of Norwegian
seafood. Headquartered in Tromsø, NSC has presence in major markets around the
world aiming to increase the value of Norwegian seafood resources. NSC oversees
the administration and use of the trademark “Seafood from Norway”, a joint
value for the Norwegian seafood industry. Together with the industry, NSC aims
to increase the demand for and consumption of seafood from Norway. For more
information, please visit https://en.seafood.no/
“Seafood from Norway”
Trademark
Seafood will always be an essential part of our diet.
However, consumers today are increasingly focused on the origin of food, how it
is produced and how it meets concerns regarding sustainability. Norway was
built on its seafood industry, and managing its ocean resources in a
sustainable manner.
The new trademark “Seafood from Norway” is addressing
these matters, founded on a genuine concern for environment. This trademark is
a symbol of origin and quality for all Norwegian seafood, farmed or wild caught
in Norway’s cold, clear waters. Because
there is no doubt about it: Origin matters.
