Safi Launches Its First Serum Sunscreen

 Safi Launches Its First Serum Sunscreen: Safi Perfect White 3X Advance Watery Light Serum Sunscreen 

Experience Protection That Feels as Light as Air!

Many consumers often skip sunscreen because traditional formulas feel thick, sticky, or heavy on the skin. Understanding this, Safi Malaysia set out to create a solution that combines the protection of a sunscreen with the comfort and lightness of a serum, making daily sun care effortless, comfortable, and enjoyable.

As the morning sun painted the skies over Farm Fresh, UPM Serdang, a colourful hot air balloon lifted gracefully above the fields. Against this breathtaking backdrop, Safi Malaysia, the No. 1 halal skincare brand, proudly unveiled its latest innovation, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++, in a launch event designed to capture the product’s very essence: light, radiant, and uplifting.

Recognizing the needs of Malaysian women who live under the tropical sun and are constantly on the go, Safi Malaysia created a breakthrough 2-in-1 serum sunscreen and primer that makes daily sun protection effortless. Many still skip sunscreen because they find it heavy or sticky, yet protection from harmful UV rays is essential to prevent dark spots, premature aging, and dullness. With this in mind, Safi developed a formula that delivers broad-spectrum UVA/UVB protection with SPF 50+ PA++++, powerful brightening, and long-lasting hydration in a lightweight, watery texture that feels as comfortable as skincare. Designed for all-day wear, this innovation empowers women to face the sun with confidence and ease.

Johnson’s® Turns Playtime to Bonding Time

Johnson’s® Turns Playtime to Bonding Time

Protecting Families for the Joy of Uninterrupted Playtime

Johnson’s®, a trusted household name with more than 125 years of heritage and the World’s No. 1* brand in baby and kids’ care, is bringing back its iconic Johnson’s® PlayDays Campaign to inspire Malaysian parents to embrace more playtime and less screen time. With customised activities created for both parents and kids, the campaign encourages families to explore, learn, and bond through active play while staying clean and feeling fresh all day.

The campaign highlights the essential role of play in a child’s development, not only as a source of fun but also a way to nurture creativity, social skills, problem-solving abilities, and family connections. With the year-end holidays bringing more messy play, festive eating, and frequent travel, Johnson’s® helps parents turn everyday routines into playful bonding moments, giving kids the freedom to explore while staying clean, fresh, and protected all day. With products that are gentle on delicate skin, free from harsh chemicals, and tested by healthcare professionals, parents can feel confident that their little ones stay happy and safe.

To meet parents’ expectations for products that keep kids refreshed, protected, and comfortable during play, Johnson’s® offers a trusted range loved by local families, such as the Johnson’s® Active Kids Clean & Fresh Bath, Shiny Drops Shampoo and Conditioner. 

These everyday essentials help protect children from germs and help them feel fresh all day while ensuring uninterrupted playtime. By integrating hygiene into play, Johnson’s® empowers families to enjoy more quality time together, without compromise.

Play That Matters

Johnson’s® believes children thrive when they are engaged in active play. Through the PlayDays roadshow, families can immerse themselves in interactive play zones designed to spark imagination and movement.

Roadshow Excitement Across Malaysia

Mark your calendar for the Johnson’s® PlayDays Roadshows (from 14th Nov – 7th Dec 2025), which are rolling into your vicinity! Across major hyper and supermarkets, families will get the chance to:

Step into creative play zones by joining fun activities like:

Tossing game to help develop hand-eye coordination and physical control 

Giant Bricks Castle to trigger creativity and challenge; mitigation skills.

Secret Hero Finder to boost visual perception and fun imagination.

Discover how Johnson’s® keeps kids fresh for more uninterrupted playtime.

Exclusive during roadshow only:

Minimum spend of RM30: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon draw

Minimum spend of RM60: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon draw + Lucky Dip FOC Bricks to DIY Lunch Box

Nationwide Redemption Offer

Families can join the celebration by spending a minimum of RM30 on Johnson’s® Baby & Kids and/or Listerine Kids products in a single receipt to redeem exclusive campaign premiums. Shoppers will also receive a free lunch box with every RM30 spent, nationwide, subject to terms and conditions. 

For more information about Johnson’s® and its PlayDays Campaign, follow us on Johnson’s® Malaysia Instagram www.instagram.com/johnsonsbabymy/ or Facebook page at www.facebook.com/JohnsonsbabyMY.

Christmas Tree Lighting Ceremony 2025 at Sheraton Imperial Kuala Lumpur

As part of Gatherings by Sheraton, Sheraton Imperial Kuala Lumpur hosted its Christmas Tree Lighting Ceremony 2025, and the whole evening felt like stepping into a pocket of December joy before the month even properly begins. The event opened with hosts Alesya and Maria, who immediately shifted the atmosphere into something cosy and personable. They weren’t stiff or overly scripted; they carried the evening with an easy warmth that made the crowd feel welcomed rather than managed.

The lobby slowly filled with familiar Christmas melodies as the Every Nation Church Choir began their performance. Their harmonies floated gently through the space, and even from afar you could sense that soft hush that happens when a room collectively recognises a song it loves. Silent Night drew the most smiles, that nostalgic kind of smile people make without realising it.

When the music faded, Alesya and Maria invited General Manager Mr. Paul to share a few words. His speech was simple, heartfelt, and unhurried — the kind that lands gently. He spoke about the meaning of the season and the joy of gathering, and it aligned beautifully with the spirit of Gatherings by Sheraton. There was no rush, no grandiose phrasing, just sincerity.

And then came the moment that always feels a little magical no matter how many times you witness it. The countdown began — loud on one end of the lobby, quiet giggles on the other — and when the tree lit up, the room responded with that soft wave of delight people try (and fail) to hide. The glow settled beautifully over the crowd, warm and golden, the kind of light that makes everything look softer.

But the unexpected star of the evening? The gingerbread fireplace.

Guests discovered it slowly, some by scent before sight. It stood proudly near the tree, looking like something straight out of a storybook Christmas scene. Designed by Executive Chef Fadzil Arshad and brought to life by a team of pastry chefs led by Pastry Chef Rozaini, the fireplace was entirely edible — which made people lean in closer than they probably should. Ginger, honey, and warm spices drifted into the air, drawing everyone to it like a magnet.

Executive Chef

Pastry Chef

The charm wasn’t just in its appearance. It was in its imperfections, the delicate piping, the sturdy structure, the tiny details tucked into corners. Knowing it took two full weeks to create made the whole piece feel even more special. It became the unofficial gathering point of the night — a place where kids posed for photos, couples whispered excitedly, and everyone, without fail, said some version of, “Wait… it’s real?”

As the evening went on, the lobby settled into a pleasant hum. People lingered longer than expected, taking in the decorations, enjoying the music, soaking in the glow of the tree. The whole atmosphere felt unforced — just warm, communal, and gently celebratory.

The Christmas Tree Lighting Ceremony 2025 didn’t try to be a spectacle. It didn’t need to. It simply embodied what Gatherings by Sheraton is meant to inspire: connection, warmth, and the quiet joy of being among people during the most heartwarming season of the year.