Shopee SapotLocal
Shopee's 2023 ShopeeSapotLokal Building Connected Communities study, which sheds light on the pivotal role played by Malaysian women in uplifting other women in B40 and rural areas. The study, conducted during this year's Ramadan period, surveyed 1,015 female sellers on the Shopee marketplace and found that 100% of women who achieve economic inclusion share their success by uplifting other women in need.
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These findings demonstrate that Malaysian women in the digital economy are not only supporting household dependents during peak Ramadan e-commerce sales, but are a driving force in giving back by lowering barriers to entry, widening access to customers, and providing more flexibility in time management to other women like themselves.
