Shopee CNY Payday Sale

From tossing Yee Sang and throwing oranges into rivers to having decadent reunion dinners and snacking on yummy treats, Chinese New Year is the time when families and loved ones come together to celebrate the lunar year ahead. 

Generation after generation, new traditions have been adopted by Malaysian-Chinese families that make celebrations uniquely theirs. While some look forward to savouring elaborate meals by their ah mas and po pos, others will opt to spend family time by eating out or ordering their feasts from local favourite restaurants.

The introduction of food delivery services such as ShopeeFood, has given families the ease and convenience of ordering their festive meals with a few clicks. This has helped for more fuss-free feasts without spending hours in the kitchen. 

According to Chun Wai Lun,  a 22-year old ShopeeFood user from Selangor, Chinese New Year is a time she looks forward to reconnecting with her cousins she usually meets once or twice a year. A new tradition she started, Chun now hosts a ‘cousins-only’ meet up at her home after their reunion dinner.

She added, as restaurants tend to get crowded during festive seasons, she prefers having food delivered to her home. This relieves the headache of dealing with traffic and long queues. “ We spend less time stuck on crowded roads and more time just chilling together at home. Plus, there are always promotions during CNY that we get to take advantage of to save a few extra Ringgits, ” added Chun. 

Another user, Thomas Gan from Ipoh said he looks forward to spending time with his family more than home-cooked CNY dishes. This is because he only has a limited amount of time during the festive period to visit his hometown.

To convince his ah ma to relax during the festive season, Thomas and his siblings pool money to order CNY food to feed their large family. “I have five siblings, four of whom are married with children, and my uncles and aunties will usually join us for our CNY dinner. To reduce the stress of cooking, we ask our ah ma to only cook a couple of her signature dishes while we order the rest,” said Thomas. 

Thomas notes that ordering food delivery can be more cost-effective than cooking at home. “The price of buying raw ingredients is now  high. By ordering, we usually get good deals as festive promotions are always available. Besides that, everyone has the option to order their favourite dishes from different restaurants,” he added. 

Thomas also said that this new tradition has allowed for more family bonding time. “It’s nice to see my ah ma calm during the festive season, playing with her grandchildren or just enjoying dinner with the family without feeling tired from being in the kitchen all day.” 

With Chinese New Year just a few days away and one gets busier cleaning the house, shopping for necessities and preparing angpows, let ShopeeFood help ensure your meals are on time. Whether traditional, modern, fusion or something simple, ShopeeFood will help you fulfil all your food cravings at the best value and variety.To make  your experience even sweeter, enjoy discounts and deals from now until the end of the month. More information: https://bit.ly/CNY2023

Shopee Unveils How Malaysians Gear Up for Digital Inclusion

Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy

1. Increased and savvier use of digital services

When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.

Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee's circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses. 

2. Growing adoption of digital services for rural communities

When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.

“We continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantar’s Strongest Malaysian Brand in the ‘General Retailers’ and ‘Lifestyle App’ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

3. The rise of younger, more purposeful buyers

With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.

Terence Pang, Chief Operations Officer at Shopee said, “We have seen in the past two years, how adoption of digital services like e-commerce can improve people’s lives and transform the way consumers and businesses connect. Despite many having come online, we’re only just past the starting line in Malaysia’s digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.”

Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.

‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report is part of Shopee’s thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week. 

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MOP KLIA WELCOMES THE RABBIT YEAR WITH CHERRY BLOSSOMS AND CULTURAL PERFORMANCES

Get into the Chinese New Year mood when you shop at Mitsui Outlet Park KLIA Sepang (MOP KLIA), Japan’s branded factory outlet shopping mall, from January 2 until February 5, 2023.

In ushering the year of the Rabbit, MOP KLIA has transformed its concourse into a bustling village filled with cherry blossoms, lanterns and rabbit figurines. There are ample photo zones created for shoppers to fill their social media with the festive spirit of MOP KLIA. Shopping experience is also made more enjoyable with the many entertaining Chinese cultural performances, rewarding deals, workshops and various activities for shoppers.

“We want to welcome everyone near and far to usher in the year of the Rabbit at MOP KLIA. It’ll be another unique shopping experience for all Malaysians and tourists alike with ongoing activities and performances throughout the Chinese New Year period. There will not be a dull moment here at MOP KLIA,” said TJ Cheah, Deputy Managing Director of MFMA Development.

Among the cultural performances that will take place on selected weekends from January to February include the Traditional Chinese Dance Performance, Instrumental Musical Performance, Five Emperor Drum Performance and the Lion Dance Performance.

Shopping is always rewarding at MOP KLIA. Exclusive gifts await shoppers at the Fortune Wheel Spinning booth located at Sunshine Square. Available on weekends, eligible shoppers stand a chance to win RM50 cash vouchers, a wealth rabbit money bank and other exclusive gifts. To participate, shoppers will need to spend RM300 in a maximum of 2 receipts, limited to the first 300 eligible customers per day.

Red packet collectors be on the lookout for MOP KLIA’s specially designed red packets! They are available for redemption with a minimum spending of RM300 in a maximum of 2 receipts.

Other limited edition gift redemption to lookout for is the Happiness Rabbit chopsticks and holder gift set. The gift set contains a pair of elegant chopsticks and a cute rabbit-shaped chopsticks holder. A minimum spending of RM800 in a maximum of 2 receipts is required for redemption and it is only limited to the first eligible 50 customers per day, available from 14 – 23 January.

Shoppers are also invited to partake in creative pursuits such as the Chinese Colour Calligraphy Art Workshop and Chinese Fan Painting Art Workshop, which shoppers are required to present a maximum of 2 receipts that shows the minimum spending of RM500 to participate. Other workshops such as Fan Painting, Chinese Drum and Bunny Mask making will require a minimum spending of RM50 in a maximum of 2 receipts.

Chinese New Year Late Night Sale

To make shopping more gratifying for shoppers during this festive season, MOP KLIA is organising a Chinese New Year (CNY) Late Night Sale campaign from 13 to 15 January 2023, from 10pm – 12am. Operating hours of the mall will be extended to 12 midnight during the campaign period.

Shoppers will be treated to ‘Happy Hour Cash Back’ from 8pm – 11pm. Additional discounts will be offered at selected stores during happy hours. With a minimum spending of RM200 in a maximum of 2 receipts, shoppers will be eligible to redeem cash vouchers.

MOP KLIA is strategically located, just 8 minutes away from KLIA and klia2 and approximately 45 minutes from KL City Centre. The outlet mall is easily accessible through various highways such as ELITE, LDP, KESAS, MAJU Expressway, North South Expressway Central Link, and NKVE. Getting to MOP KLIA is also convenient as there are ample public transportation services available. Free shuttle bus connecting between KLIA and klia2 will be extended to 1am during the 3-day CNY Late Night Sale.

For more information on upcoming offers, promotions and happenings at MOP KLIA, visit www.mitsuioutletparkklia.com.my or www.facebook.com/MOPKLIA.