GUARDIAN WINS BIG AT PRESTIGIOUS PUTRA BRAND AWARDS 2021 -HOLDS ‘THANK YOU SALE’ TO THANK CUSTOMERS
An unflinching commitment to
ensure customer satisfaction by providing quality products at great
value and the ability to pivot the business to adapt to swift changing and
challenging market environment are among
the reasons why Guardian Malaysia was
voted the Number One Retailer by Malaysian consumers at the recent 2021 Putra Brand Awards.
Soren Lauridsen, Chief Executive Officer of Guardian Health and Beauty
Sdn Bhd said;
“This incredible win and honour is due to the excellent teamwork and the very hard work put in by everyone at
Guardian Malaysia including our business partners.
“The fact that we won the coveted Platinum Award (Retail Category) during
an exceptionally challenging year such
as 2021, where the Covid pandemic was
still raging, complete with lockdowns
and movement control, make this win
especially sweet and meaningful.”
“It is also a reward for the effort that we have put in, and to focus intensely
on customer satisfaction by giving great value to help customers get through a
difficult time. We are very happy our
efforts have not gone unnoticed. To be
voted by Malaysians to be the top retailer beating a field of renowned brands is indeed a great honour,” he
added.
As a gesture to thank all Malaysians who voted, Guardian has organised a
‘Thank You Sale’ beginning 1 March until 27 March 2022.
“I would like to thank all our customers for their trust, support and
for voting for us. It has always been Guardian’s mission to help our customers
live a healthy and beautiful life – every day. And we are glad that our
customers understand our mission.
“This ‘Thank You Sale’ that we have organised will have over 700 health
and beauty products on offer on a Buy 1 Free 1 basis and will also feature a
Shop & Win contest with RM300,000 worth of prizes to be won by more than
10,000 winners. There are five OGAWA
iMelody Massage Chairs, 20 Tag Heuer Aquaracer watches to be won among
others. All our customers need to do is
to spend a minimum of RM30 to get a contest card and QR code to upload a photo
or scan of their receipt to enter,” Soren said.
“Needless to say, we have also intensified our efforts to ensure we
continue to give our best to our customers by introducing the latest technology
for better consumer experiences. For
example, we recently launched our new Guardian Mobile Application with more
exciting features, 24/7 convenience and app-exclusive offers,” Soren
added.
Besides that, Guardian Malaysia also launched a new Live Health Smart
campaign, an initiative to help their customers live more healthily, smartly
through greater product knowledge and access to professional advice from Guardian
pharmacists.
As part of the campaign, Guardian rolled out an educational series to
arm customers with knowledge on how to prevent and handle prevalent illnesses
such as diabetes, heart health, skin health and general health. In addition,
more brands and wider product
choices will be made available to
ensure customers have greater healthy choices.
“After all we have a reputation and legacy of being a trusted community
health expert and winner of Malaysia’s Favourite Store to uphold. Now we have to raise the bar of the standard
of service and value we offer, Soren concluded.
The Putra Brand Awards is the most prestigious brand recognition award
by the marketing and communications industry of Malaysia. It is a brand award
endorsed by MATRADE and is the ONLY award chosen by the people.
This year, more than 11,000 respondents from consumers across Peninsular
and East Malaysia participated in the consumer preference survey by an
independent research company to determine their favourite brands across 24
different product and services categories. In each category, a Platinum,
Gold, Silver and/or Bronze will be awarded to the
People’s most preferred brands.