Shopee introduces 3.15 Consumer Day, the first mega sale of the year
Shopee, the leading e-commerce platform in Southeast Asia
and Taiwan, has launched 3.15 Consumer Day, the first mega sale of the year.
3.15 Consumer Day is happening now till 15 March and will bring the excitement
of Shopee’s year-end festivals to all users, giving them more reasons to
celebrate and reward themselves as they gear up for the year ahead.
Shopee is pioneering 3.15 Consumer Day to bring more value
and joy to all shoppers, who are now using e-commerce to fulfil their needs all
year round. Everyone can be a part of 3.15 Consumer Day which features the
widest variety of products, made better with 95% off deals, free shipping with
no minimum spend and the chance to Spin & Win a Nissan Almera.
Adding to the 3.15 celebrations, Shopee welcomes Dato
Pandelela Rinong and Datuk Abdul Latif Romly as its 3.15 brand ambassadors in
Malaysia. Both athletes have an incredible track record of overcoming tough
odds and dedicating their lives towards putting Malaysia on the world map,
serving as an inspiration in the way they accomplish great things by
prioritising well-being and celebrating achievements no matter how small. Dato
Pandelela has won two Olympic medals and five World Championships medals while
Datuk Latif has won two gold medals in the Paralympic Games. He holds the world
record for Long Jump T20 until now.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia
said, “This Shopee 3.15 Consumer Day, we want to celebrate you. Be kind to
yourself. Go at your own pace, celebrate
the small wins and reward yourself. To better serve our consumers, we
first have to understand what Malaysians have been buying since 2019.”
“At Shopee, we always put consumers at the heart of what we do, so we
consistently innovate new initiatives and campaigns such as the 3.15 Consumer
Day to better fulfil their needs” he added.
Understanding Malaysian shopping trends
As more people are accustomed to staying at home, Shopee noticed that
many are looking to improve and prioritise themselves in terms of health,
well-being and to destress. As such, there was 6 times increase in demand for
Self-Care Products on the platform in 2021, compared to 2019, before the
pandemic.
Physical wellness, environmental self-care, and social well-being were
seen to be the top three self-care trends, as Shopee witnessed an impressive 10
times growth of demand related to better home and living.
As Malaysians paid more attention to their physical wellness, Shopee
noted that 42% of self-care items sold last year pertained to personal
grooming, supplements, exercise equipment, cooking and baking supplies,
sleepwear, and bath and spa.
Due to Malaysians spending more time home with families, Shopee
observed a 12 times uplift for snacks and 13 times increase in cooking and
baking supplies in 2021 as compared to 2019.
Malaysians were also more and more into environmental self-care, to
create a healthier living environment at home. They started new DIY projects,
put some new wallpapers on, and grew indoor plants among other activities. This
is mirrored by the 12 times increase in demand for home improvement items over
2 years.
Looking at social well-being, more Malaysians are open to the idea of
having a furry companion at home as the demand for pet supplies grew 13 times
in the space of two years from 2019 to 2021, as owners treat their pets with
grooming, homes, pet food and treats and even fashion and accessories.
Taking a deeper dive into keyword searches data in self-care trends,
Shopee noted that ‘keropok’ was
searched nearly 7 times more in 2020 and over 25 times more in 2021, both as
compared to 2019.
‘Kids books’ has also been one of the more popular keyword searches
with over 11 times increase in 2020 compared to 2019, as moms and dads turned
to Shopee to inculcate reading at a young age,
Additionally, since the launch of ShopeeFood in September 2021, the
‘bubble tea’ keyword search grew by more than 7 times by December last year,
signalling a growing trend among Malaysians to reward themselves with some
sweet treats through food delivery.
As part of the Shopee 3.15 Consumer Day, Shopee will also launch its
#ShopeeCelebratesYou activation to bring more cheer to users across the 3.15
period.
Happening daily on Shopee Live till 15 March, users also get to play a
game that will keep them on the edge of their seats, called Sampul Misteri.
Lucky Callers will be required to answer a Question of the Day to unlock an
envelope and stand a chance to walk away with grand cash prizes. Viewers can
guess which envelope contains the grand cash prize before the show and stand a
chance to win Shopee Coins with the correct guess.
