Julie’s Biscuits Unveils New Look For Their OAT 25 and Crackers Series

Tuesday, July 13, 2021 0 Comments A+ a-

As part of its amazing and striking rebranding, Julie’s Biscuits has launched rebranded designs on their well-loved OAT 25 and Julie’s Crackers series The rebranded look and feel present a fresh and young energy to the products, with amped up shelf appeal for consumers. 

Yet not forgetting that both OAT 25 and the Crackers series are all time favourites. The designs are crafted to help consumers easily identify their trusted and revered Julie’s products on both online and offline retail shelves.

First you dip it, then you bite it, crackers are one of the iconic products ranges of Julie’s and all-time favourite to Malaysians; their unique aroma, along with their flaky and crispy texture are paired best with a cup of coffee. 


A comprehensive brand design system has been introduced with Golden Crackers transition from green to golden core colour, providing ease to consumers to make better and more informed choices. Other notable Julie’s crackers include Sugar Crackers, Butter Crackers and Osborne Crackers.

For Julie’s fans looking for a guilt-free yet flavoursome treat, Julie’s OAT 25 is a lovely blend of wholesome oatmeal and delectable flavours. Its crunchy texture is a delightful treat and provides a nutritional on-the-go energy boost.

“Julie’s crackers series have been a mainstay for many retailers and consumers that are looking for great-tasting and remembering old times,” said Tzy Horng Sai, Director of Julie’s. “In line with our rebrand, we will continue to introduce fresh and updated designs to our product lineup in stages. 

We hope that our rebranded packaging designs will bring uplift to the spirits of Malaysian and global consumers alike.” He adds that guilt-free snacking shouldn’t be a boring affair and therefore “our newly revamped OAT 25 shows off the colourful beauty in wholesome and hearty biscuits.”

To pull off the rebrand, Julie’s partnered with award-winning creative agency Superunion . A total makeover in visual designs and revitalizing the iconic Julie’s girl showcases Julie’s intent in capturing new markets and keeping ahead of the curve. The new packaging aims to woo a younger consumer demographic with cleaner but yet more vibrant pack appeal across all its product ranges. 



Malaysians will be able to find – Golden Crackers, Sugar Crackers, Butter Crackers and OAT 25 in three wholesome flavours, namely Strawberry, Chocolate and Ten Grains at all major hypermarkets and other retailers across Malaysia both in brick and mortar and on e-commerce.

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