Wyeth Nutrition nurtures the exceptional with improved S-26 GOLD PROGRESS and S-26 GOLD PROMISE with αlipids™

Thursday, April 11, 2019 0 Comments A+ a-



Wyeth Nutrition introduces the improved S-26 GOLD PROGRESS with αlipids™, growing-up milk for children ages 1 to 3 and S-26 GOLD PROMISE with αlipids™ for children ages 4 and above in its continued mission to nurture the exceptional in every child by supporting lifelong learning abilities in the early formative years of their life.


The early years of a child’s life are critical as they are the most active period for establishing brain connections. Brain connections facilitate message transfer in the brain and play an important role in overall brain function, particularly in helping to support a child’s ability for lifelong learning. With the right nutrition, effective brain connections can be supported from the start.

The improved formulation contains αlipids™, a unique ingredient produced using a patented process that retains higher level of phospholipids, including sphingomyelin. Studies show that phospholipids, including sphingomyelin are critical components of brain structure that enable brain connections. Sphingomyelin plays a major role in a brain development process called myelination. Myelination is important to enable fast and efficient brain connections, which has been demonstrated to be associated with cognitive development outcomes, such as language, reading and recognition memory.


“Our innovation is deeply steeped in cutting-edge research and over one hundred years of leadership in pioneering children nutritional science. Guided by our belief that there are exceptional qualities in every child waiting to be discovered, we are pushing the boundaries of science to deliver the latest scientific formula and bringing it to Malaysia to help parents provide nutrition that is critical for their child’s development,” said Mohamed Shaarawy, Business Executive Officer, Wyeth Nutrition, Malaysia, Singapore, Brunei at the launch of S-26 GOLD PROGRESS with αlipids™ and S-26 GOLD PROMISE with αlipids™.

He added, “In today’s world where so much is always new and every day brings new experiences, a child’s ability to constantly learn will enable them to reach their full potential. The right nutrition helps support a child’s ability for lifelong learning and transform your child’s knowledge into amazing ideas that move and inspire others and open new possibilities for them to be exceptional. Whether they are a thinker, explorer, leader or simply curious, key nutrients in a balanced diet contributes to the development of these abilities.”


According to Consultant Paediatrician Dr. Khoo Phaik Choo, in addition to nutrition, stimulation that a child receives early in life can significantly affect their overall growth and development. “Stimulation, which includes experiences and input from the environment, is essential for healthy


brain development. Sensory, language, emotional and social input in the early years lays the foundation for lifelong learning and health for your child,” she said.

Proper parental care is another critical factor that contributes to the healthy development of a child. Dato’ Dr. Sheikh Muszaphar Shukor, Malaysia’s first astronaut and a father of four shared his personal insights into parenthood. “Parenting has evolved with the times where it is no longer about providing the necessities but nurturing the exceptional in our children. As a parent, I believe that lifelong learning is the cornerstone of exceptional growth and development, and to that end, I am always in search for the best option that will help me enhance the learning abilities of my children.”


At the event, he was joined by his wife, Dr. Halina Mohd Yunos and other key opinion parents including Amar Baharin, Azura Zainal, Narisa Soraya and Shaine Wong, as well as selected members of S-MAMA Club.


The launch S-26 GOLD PROGRESS with αlipids™ and S-26 GOLD PROMISE with αlipids™ sets into motion a slew of campaigns and activities for Wyeth Nutrition in Malaysia this year. To stay updated on upcoming events and promotions, logon to https://www.wyethnutrition.com.my or ‘like’ https://www.facebook.com/WyethNutrition/.